This course will suit a variety of pupils including those who are skilled in ICT or creative thinking. Good literacy is important to give the pupil full access in the areas of research, report writing and evaluation required by the units in the schedule. All skills that are developed within the course are intended to be transferable to the world of work and are studied within the context of real workplace scenarios:
- Research and provision of evidence to justify decision making
- Individual, paired and group work
- Presentations
- Production of verbal and written reports
- Creation of practical media products
- ICT, use video editing, writing scripts, creative thinking design, advertising and marketing.
COURSE CONTENT
During the course the following topics are covered and the information gathered is used to produce a portfolio of evidence showing understanding of key learning objectives and that the grading criteria has been met.
- Image analysis
- Advertising
- Stereotyping
- Styles of media products
- News and current affairs
- Balance and bias in the media
- Power, ownership, access and control of the media
- Observation (to enable analysis of images used in the media)
- Listening (to enable analysis of language and sound used by the media)
- Practical skills (including use of ICT for construction of pupils’ own media products)
- Interpersonal skills (necessary for pair and group work)
- Use of reference books, and other sources to extend knowledge
- Writing (both creative approaches and analysis)
Pupils will experience various learning activities and will be expected to develop skills. These are given below:
- watching and listening to professionally produced media products
- critical discussion and evaluation of media products
discursive writing about media products
- creative writing, making media scripts and outlines for products and programmes
- application and development of ICT skills
- production of pupils’ own media products (posters, tapes, logos, storyboard etc.)
- visits to provide experience and knowledge of the media
access to digital camcorders, still cameras to practise key planning (pre-production) and editing (post-production) skills.
ASSESSMENT
This is done inline with the school marking policy and guidance from Edexcel. Staff mark pupils’ work and then conduct internal moderation which is then verified by an external moderator during the Easter term. Pupils will produce a portfolio of evidence through project based tasks to meet the grading criteria. There is no formal exam.
HOME LEARNING
Twice a week. A range of media tasks including: collecting examples of articles/ads from magazines and newspapers; watching specific TV shows; listening to radio; researching; practice tasks, coursework.
HOW PARENTS CAN HELP
Support discussion of role of media, buy a variety of magazines and newspapers, encourage pupils to keep up to date with home learning, classwork, coursework and attendance at after school workshops if needed to reach the required standard.
EDUCATION EXTRA, SUPPORT AND TRIPS
After school workshops, visits to see films if they fit with the course, possible visits to media locations, eg. BBC TV Centre. A visit to Disneyland, Paris is now offered every other year. The next proposed visit is 2012.
STAFF
Head of Communications (English and Media Studies) – Christine Lawrence
i/c Media Studies – Shelagh Badger, Nick Renton, Anton Jarvis.
Should you require any further information or have queries during the course, please contact Shelagh Badger.
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